BetterBee

Privacy Policy

Updated August 2026

Introduction
BetterBee AG (“BetterBee” “Company,” “we,” or “us”) respect your privacy
and are committed to protecting it through our compliance with this policy.
BetterBee collects and maintains only the information our clients actively
provide to us pursuant to entering into a contract for our services. We do
not sell information to third parties.
This policy describes the types of information we may collect from you or
that you may provide when you visit the website BetterBee.com (our
“Website”) or when you download, install, access, or use the BetterBee app
(our “App”), together with our practices for collecting, using, maintaining,
protecting, and disclosing that information. The Website, the App, and all
similar services offered by the Company now or in the future including
software and/or devices used in connection with the same, are referred to
herein, collectively, as the “BetterBee Service”.
This policy applies to information we collect in connection with the
BetterBee Service, which specifically includes information collected via the
App, Website, and SMS Text Messaging Services. This policy does not
apply to information we collect offline or through other means.
Although BetterBee is a company focused on health and wellness, we are
not a “covered entity” under the Health Insurance Portability and
Accountability Act of 1996, Public Law 104-191 (together with its related
regulations and amendments, “HIPAA”). Moreover, HIPAA does not
necessarily apply to an entity or person simply because there is health
information involved. Accordingly, we expect that HIPAA does not apply to
your transactions or communications with the Company.
The BetterBee Services are not a medical device and do not involve the
provision of medical advice by BetterBee. The BetterBee Services are not
intended to diagnose, treat, cure, or prevent any disease or medical
condition. The BetterBee Services are for informational purposes only and
cannot replace the services of physicians or medical professionals.
Please read this policy carefully to understand our policies and practices
regarding your information and how we will treat it. If you do not agree with
our policies and practices, you must not use the BetterBee Service. By
accessing or using the BetterBee Service, you agree to this privacy policy.
This policy may change from time to time (see Changes to our Privacy
Policy Section). Your continued use of the BetterBee Service after we make
changes is deemed to be acceptance of those changes, so please check
the policy periodically for updates.

Children Under the Age of 18
Our Website is not intended for use by children under 18 years of age. No
one under age 18 may provide any information to the Website without
verification of parental consent. If you are under 18, do not use or provide
any information on this Website or through any of its features. If we learn
we have collected or received personal information from a child under 18
without verification of parental consent, we will delete that information. If

you believe we might have any information from or about a child under 18,
please contact us.

What We Collect and How We Collect It
We collect several types of information from and about users of the
BetterBee Service which information may be linked with your devices. This
may include information:
 By which you may be personally identified, such as name, demographic
information (e.g., age, gender, height, weight), postal address, e-mail
address, telephone number, or any other identifier by which you may be
contacted online or offline (your “identifying information”);
 Relating to your health and wellness:
o Biometric data. When the BetterBee Service is in use, we utilize video
through the supported mobile device camera for the purpose of extracting
and analyzing the following:
 Facial blood flow
 Facial landmarks and features
 Wellness data and measurements
Biometric data is used to provide heart rate, breathing rate, heart rate
variability, stress index, general wellness score, or other similar derived
data, and this data is used in conjunction with the BetterBee scanning
algorithm to individualize your results. We do not store any images or video.

We collect this information:
 Directly from you when you provide it to us;
 Automatically as you navigate through the Website or App. Information
collected automatically may include usage details, IP addresses, and
information collected through cookies, web beacons, and other tracking
technologies; and
 From certain third parties; for example, our business partners

Information You Provide to Us

The information we collect on or through
the BetterBee Service may include:
 Information that you provide by filling in forms on the BetterBee Service.
This includes information provided at the time of registration/subscription or
requesting further services. We may also ask you for information when you
report a problem with the BetterBee Service.
 Records and copies of your correspondence (including email addresses) if
you contact us, together with any attachments or other information you may
provide.
 Your responses to surveys that we might ask you to complete for research
purposes.

 Your interactions with the Company’s social media pages.
 Your search queries on the App or the Website.

Information We Collect through Automatic Data Collection and
Tracking Technologies

As you navigate through and interact with the
BetterBee Service, we may use automatic data collection technologies to
collect certain information about your equipment, browsing actions, and
patterns, including:
 Usage Details. When you access and use the BetterBee Service, we may
automatically collect certain details of your access to and use of the
BetterBee Service, including traffic data, location data, logs, and other
communication data and the resources that you access and use on or
through the BetterBee Service.
 Device Information. We may collect information about your mobile device
and internet connection, including the device’s unique device identifier, IP
address, operating system, browser type, mobile network information, and
the device’s telephone number.
 Stored Information and Files. The BetterBee Service also may access
metadata and other information associated with other files stored on your
device.
The information we collect automatically helps us to improve the BetterBee
Service and to deliver a better and more personalized service, including by
enabling us to:
 Estimate our audience size and usage patterns.
 Store information about your preferences, allowing us to customize the
BetterBee Service according to your individual interests.
 Recognize you when you return to the BetterBee Service.
The technologies we use for this automatic data collection may include:
 Cookies (or browser cookies). A cookie is a small file placed on the hard
drive of your computer. You may refuse to accept browser cookies by
activating the appropriate setting on your browser. However, if you select
this setting, you may be unable to access certain parts of the BetterBee
Service. Unless you have adjusted your browser setting so that it will refuse
cookies, our system will issue cookies when you direct your browser to the
BetterBee Service.
 Flash Cookies. Certain features of the BetterBee Service may use local
stored objects (or Flash cookies) to collect and store information about your
preferences and navigation to, from, and on the BetterBee Service. Flash
cookies are not managed by the same browser settings as are used for

browser cookies. For information about managing your privacy and security
settings for Flash cookies, see Choices About How We Use and Disclose
Your Information.
 Web Beacons. Pages of our the BetterBee Service, and our e-mails, may
contain small electronic files known as web beacons (also referred to as
clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for
example, to count users who have visited those pages or opened an email
and for other related website statistics (e.g., recording the popularity of
certain website content and verifying system and server integrity).

How We Use Your Information
We have not, and will not, sell your personal information.
We use information that we collect about you or that you provide to us,
including any personal information:
 To present the BetterBee Service and its various functions to you and to
other users.
 To develop new features and options.
 To respond to your questions, comments, or feedback regarding the
BetterBee Service.
 To provide you with information, products, or services that you request from
us.
 To tailor your experience with the BetterBee Service to your preferred
settings.
 To fulfill any other purpose for which you provide it.
 To provide you with notices about your account, including expiration and
renewal notices (as applicable).
 To carry out our obligations and enforce our rights arising from any
contracts entered into between you and us, including for billing and
collection.
 To notify you about changes to the BetterBee Service or any products or
services we offer or provide though it.
 To allow you to participate in interactive features on the BetterBee Service,
whether presently existing, planned, or yet to be created.
 To market new or updated products and services, updates to our App or
Website, or announcements about upcoming events.
 In any other way we may describe when you provide the information.
 For any other purpose with your consent.

In addition to using your information, we may retain your information for as
long as we deem it to be necessary or desirable. We may also dispose of or
delete such information at any time.

SMS Messaging
By enrolling, you agree to these terms, which comply with the 2026
Telephone Consumer Protection Act (TCPA), Campaign Registry
requirements, and CTIA Best Practices.

Information We Collect
Phone Number: The mobile number you provide to receive SMS messages.
Message Interaction Data: Delivery and engagement metrics (e.g., delivery
status, response keywords).
Consent Records: Timestamps and methods of opt-in (web form)
How we Use Your Information
Send SMS messages (notifications, updates, and reminders) with your opt-
in preferences.
Demonstrate regulatory compliance (TCPA 2025, Campaign Registry).
Improve messaging and measuring engagement.
One-to-One Consent Requirement
Under the January 2024 FCC ruling, opt-in consent applies solely to
BetterBee. We do not share your consent with third parties or affiliates
unless you expressly agree.
Message Frequency & Data Rates
The SMS message frequency will vary but will not be more than 3-5
messages per day unless there is a notification event.
Message and data rates may apply; check your carrier’s terms.
Opt-Out & HELP Instructions
Text “STOP” to any message to unsubscribe immediately.
Text “HELP” for assistance or contact us at
support@BetterBee.com.
Data Sharing & Disclosure
We will never sell your data.
We may share data with service providers (e.g., carriers) with strict
confidentiality regarding SMS delivery.
National Do Not Call Registry (DNC) protections apply to SMS; we honor
existing DNC registrations unless you expressly opt in.
Security of Your Information
Reasonable measures are in place to protect your data, though no system
is infallible.
Record-Keeping & Proof of Consent
We retain all opt-in and opt-out records, including timestamps and consent
methods, to comply with TCPA 2026 and Campaign Registry guidelines.
Changes to This Policy
We may update this Policy as laws evolve. Material changes will be
communicated via SMS or on our website. Continued use after updates
constitutes acceptance.
Contact Us
If you have questions about our SMS Privacy Policy or wish to update your
SMS preferences, you can contact us at:
Email: support@BetterBee.com
Address: Baarerstrasse 95, 6300 Zug, Switzerland

Disclosure of Your Information
We may analyze, use, disclose, and/or sell aggregated information about
our users, and information that does not identify any individual, without
restriction. Among other purposes, this aggregated information will be used
to provide certain features in the BetterBee Service and to provide
predictive analytics with respect to users of the BetterBee Service.
We may disclose personal information that we collect or you provide as
described in this privacy policy:
 To our subsidiaries, affiliates, or successors to our business to aid in
providing services to you.
 To contractors, service providers, and other third parties we use to support
our business.
 To a buyer or other successor in the event of a merger, divestiture,
restructuring, reorganization, dissolution, or other sale or transfer of some
or all of BetterBee’s assets, whether as a going concern or as part of
bankruptcy, liquidation, or similar proceeding, in which personal information
held by BetterBee about the BetterBee Service users is among the assets
transferred.
 To fulfill the purpose for which you provide it.
 For any other purpose disclosed by us or to which you consent.
We may also disclose your personal information:
 To comply with any court order, law, or legal process, including to respond
to any government or regulatory request.
 To enforce or apply: (i) our rights arising from any contracts entered into
between you and us, including our terms of use found

at BetterBee.com/terms-of-use, and other agreements, including for billing
and collection purposes.
 If we believe disclosure is necessary or appropriate to protect the rights,
property, or safety of BetterBee, our customers, or others. This includes
exchanging information with other companies and organizations for the
purposes of fraud protection and credit risk reduction.
Choices about How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information
you provide to us. We have created mechanisms to provide you with the
following control over your information:
 Tracking Technologies. You can set your browser to refuse all or some
browser cookies, or to alert you when cookies are being sent. If you disable
or refuse cookies, please note that some parts of this site may then be
inaccessible or not function properly.
 Promotion by the Company. If you do not want us to use your contact
information to promote our own or third parties” products or services, you
can opt-out by sending us an email stating your request
to support@BetterBee.com
 Targeted Advertising by the Company. If you do not want us to use
information that we collect or that you provide to us to deliver
advertisements according to our advertisers’ target-audience preferences,
you can opt-out by sending us an email stating your request
to support@BetterBee.com.
Certain features in the App and/or the Website may also allow you to opt-
out of the foregoing information disclosures. However, some parts of the
BetterBee Service may become inaccessible or not function properly if you
opt-out of certain information sharing. Even if you opt out of certain types of
email communication, we may still send you service-related
communications or other important correspondence.

Accessing and Correcting Your Information
You can review and change your personal information by logging into the
App or the Website and visiting your account profile page.
You may also send us an email at support@BetterBee.comto request
access to, correct or delete any personal information that you have
provided to us. We may not accommodate a request to change information
if we believe the change would violate any law or legal requirement or
cause the information to be incorrect.
Proper access and use of information provided on the App or the Website is
governed by our Terms of Use found at BetterBee.com/terms-of-use.

Applicable Law and Jurisdiction

This Privacy Policy, and our collection, use, and disclosure of your
information, is governed by U.S. law. Additionally, your information is stored
in the United States regardless of where you may reside.

Data Security
We have implemented measures designed to secure your personal
information from accidental loss and from unauthorized access, use,
alteration, and disclosure.
Wherever we collect sensitive information (such as credit card data), that
information is encrypted and transmitted to us in a secure way. You can
verify this by looking for a closed lock icon at the bottom of your Web
browser or looking for “https” at the beginning of the address of the web
page.
While we use encryption to protect sensitive information transmitted online,
we also protect your information offline. Only employees who need the
information to perform a specific job (for example, billing or customer
service) are granted access to personally identifiable information. The
computers/servers in which we store your information are kept in a secure
environment.
The safety and security of your information also depends on you. Where we
have given you (or where you have chosen) a password for access to
certain parts of the BetterBee Service, you are responsible for keeping this
password confidential. We encourage you not to share your password with
anyone, and to use caution at all times.
Unfortunately, the transmission of information via the internet is not
completely secure. Although we do our best to protect your personal
information, we cannot guarantee the security of your personal information
transmitted to the BetterBee Service. Any transmission of personal
information is at your own risk. We are not responsible for circumvention of
any privacy settings or security measures contained on the App or the
Website. If you have reason to believe that your personal information has
been compromised, please contact us.

Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this
page. If we make material changes to how we treat our users’ personal
information, we will notify you by email to the primary email address
specified in your account and/or through a notice on the App or the Website
home page. The date the privacy policy was last revised is identified at the
top of the page. You are responsible for ensuring we have an up-to-date
active and deliverable email address for you, and for periodically visiting the
BetterBee Service and this privacy policy to check for any changes.

Contact Information
To ask questions or comment about this privacy policy and our privacy
practices, or to register a complaint or concern, please contact us using
either of the methods below:
BetterBee AG
Baarerstrasse 95